By Patience Kapinda
In a significant boost to the creative arts sector in Malawi, the Copyright Society of Malawi (COSOMA) has awarded a K7 million grant to Akometsi through the Copyright Fund.
This grant marks a milestone in Akometsi's ambitious journey to penetrate the Tanzanian market, a venture that began last year and continues to gain momentum.
The grant comes as a recognition of Akometsi's success stories, which include the production of two music videos in Tanzania, namely "Collect a song by Emmie Deebo ft Platform and Pop Young’s Hapa and the establishment of a growing network within the Tanzanian and East African music industries.
Akometsi's efforts have also led to the gradual creation of a fan base across Tanzania and East Africa, collaborations with promoters like Boomplay TZ, and the bridging of creative talents between Malawi and Tanzania.
Akometsi's approach to market expansion challenges the conventional belief that success in a foreign market is solely defined by hit songs with renowned artists.
Instead, Akometsi emphasizes the importance of exposure, networking, and knowledge exchange as key components of their strategy.
By aligning their vision with the thriving Tanzanian industry—one of the largest in Africa—Akometsi has gained valuable insights into effective investment strategies and profit maximization.
Looking ahead, Akometsi plans to implement several initiatives inspired by their Tanzanian counterparts, aiming to contribute to Malawi's economy by attracting foreign exchange, tourism, and international recognition through music and arts.
While the impact of Akometsi's current projects may not be immediately visible, the organization is confident that their long-term efforts will eventually be recognized and celebrated. The support from COSOMA serves as an encouragement and validation for Akometsi's pioneering role in championing transformative change within Malawi's artistic landscape.
With this new funding, Akometsi says it is ready to leave a lasting mark on the industry and pave the way for future generations of creative change makers in Malawi.
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